Updated on February 10, 2021
The Digital Advertising Association is an organization made up of over 900 members from the advertising, marketing, and media industries. They have helped create a more seamless experience for website publishers around the world. What this means to you, the online publisher is that you can take advantage of one powerful tool called SMILES. This is a shortcode that is used in conjunction with HTML coding. SMILES stands for Super Text Markup Language. SMILES is essentially a means of marking up the text on your website to make it more accessible to people around the world.
There are many benefits of using SMILES along with HTML coding. For example, SMILES makes it easy for online advertisers to track their advertising campaigns. All they have to do is put a small snippet of code into their site and the advertising agency will do the rest. Because the advertising agency is doing all of the hard work, the publisher gets more time to focus on their products or services. If the product is something that has a high demand, the publisher will not have any problems generating sales.
SMILES also allows the user to include graphics and images, as well as videos, in their advertisement. These visual elements can dramatically expand the appeal of your website. Many times, they will go unnoticed by readers or viewers unless you take the time to optimize your website for viewing. Many online users are simply not interested in clicking on something that has flashing images and a bunch of sound effects.
The Digital Advertising Association makes it very easy for website publishers to join their group. They have a simple application process that only requires a user name and email address. Once this information has been verified, the Digital Advertising Association will help guide the way for you through the membership process. Once a publisher becomes a member of the association, they will be provided with a digital advertising ID. This is a unique number that can be used by the association to track and monitor all of the activities posted on their website at https://www.digitaladvertisingassociation.com/.
Every member of the Digital Advertising Association has an official digital advertising ID that shows activity posted to their site. Digital advertising is pretty new and the association is taking the time to make sure everything is legit. As long as the ad displays relevant content and does not use any automated underwriting methods, you are golden. If something looks fishy or spammy, the advertising ID will be disabled and your account closed. There are a few other rules that can be found on the site itself, but that should give you a good idea of what you can expect.
Being a part of the Digital Advertising Association allows you to use a digital advertising tracking tool that is referred to as a CPA tracking tool. This tool will tell you how many times a user has visited your website and how many sales have been made. The CPA tracking tool will help you to see if your website is making money or not. Most digital advertising websites offer these CPA reports for free, so there is no reason not to take advantage of this. After all, you never know when you might need the tracking report and it could be vital to your success!
Another reason to become a member of the Digital Advertising Association is to gain access to information and tools which members use to manage and improve their advertising campaigns. This would include such things as ad split testing, CPA reports, and a host of other helpful tools. You may also find member forums where different types of advertisers can get together to discuss advertising and what works best for them. Advertisers from all over the world are allowed to join and post new ads, submit old ads, vote on ads, and so much more!
Although joining the Digital Advertising Association is not for everyone, it is worth looking into. If you have an online business or website, this could be the perfect advertising association for you. They have many tools that can really improve your chances of success and cut down on the time and expense needed to advertise successfully. There is also plenty of information on the Association’s website, which can help you in the future should you decide to join. Whether you choose to be a member of the Digital Advertising Association depends on your goals and objectives for being a member. If you want to become more involved, there is plenty of information available for you to become a member.